Brand Identity Guide · 2026
The SocialPower Haus
Where coaches and experts become powerhouses.
The all-in-one Instagram content studio built for coaches and experts. AI-powered creation tools, a personalised Brand DNA knowledge base, course curriculum, live coaching, and community — all in one place, all built around your voice.
The Platform
Every tool you need. Built around your brand.
Stop stitching together tools that don't know your voice. Every AI tool on The Social Power Haus reads your Brand DNA first — so everything it creates sounds like you.
Brand DNA
Haus+Build your complete brand identity in a guided 6-step flow. Your positioning, Ideal Client Avatar, content buckets, offers, and brand voice — all saved and used to personalise every AI tool on the platform.
Content Lab
Haus+Generate Instagram captions and hooks trained on your brand voice. Choose a framework, pick an angle, and get scroll-stopping copy in seconds.
Carousel Studio
Haus+Build Instagram carousels with multiple design themes. AI writes the slide copy from your Brand DNA — you just edit, export, and post.
Offer Architect
Haus+AI-powered offer builder that crafts your offer name, positioning statement, and transformation copy using your Brand DNA as context.
Content Critique
Haus+Get an AI audit of your Reels, Carousels, and Stories. Honest feedback on what is working, what isn't, and exactly what to fix.
Ask Evita AI
Haus+A conversational AI trained on the Clients on Repeat methodology. Ask anything about Instagram strategy, sales, or content — get expert answers instantly.
Email Writer
AcceleratorWrite welcome, nurture, launch, and sales emails in your brand voice. Full email sequences generated from your Brand DNA and offer details.
Content Planner
AcceleratorPlan your week and month of content in a visual calendar. Set post type, hook, goal, and status — from planned to posted.
Scale Plan
AcceleratorA living 90-day strategy document shared between you and Evita. Goals, action items, monthly sprints, and a private threaded conversation — all in one place.
Foundation First
Your Brand DNA feeds every tool on the platform.
Before you generate a single caption, you build your Brand DNA — a complete profile of your positioning, ideal client, content strategy, offers, and voice. Complete the 6-step flow once and every AI tool on the platform uses it automatically.
6
Steps
10+
AI Outputs
1
Brand Profile
Positioning Statement
Define who you are, who you serve, and why you are different. This is the foundation everything else is built on.
Ideal Client Avatar
Upload your ICA document or let the AI generate a full 10-section profile from your positioning. Late-night thoughts, secret desires, belief shifts — all of it.
Reddit Research
Turn real client language into content gold. AI generates 40–50 steal-these-words phrases, 10 viral content categories, and a language gap analysis.
Content Buckets
Get 5 solution-based content pillars with names, 8–10 mini solutions each, 10 keywords, and a full content journey map.
Offer Summary
Add your signature offer and any additional products. Upload a sales page, paste a URL, or fill it in manually — AI extracts the details.
Brand Voice
Upload your brand voice doc or fill in the 4-section worksheet. Your voice rules, example posts, and founder story are stored and used by every AI tool.
Membership
Choose your level of power.
Both tiers give you full access to the AI tools and curriculum. The Accelerator adds the highest-touch support, the Email Writer, and a shared strategy plan with Evita herself.
The Haus
or $599 paid in full
- Brand DNA (6-step flow)
- Content Lab — captions & hooks
- Carousel Studio
- Offer Architect
- Content Critique
- Sales Page Audit
- Ask Evita AI
- Clients on Repeat curriculum
- Mini Courses (both included)
- Members Lounge community
- Group live coaching calls + replays
- Announcements
Accelerator
Most PowerfulApply for access — limited spots
- Everything in The Haus
- Email Writer
- Content Planner
- Scale Plan (shared with Evita)
- The 100K Academy (42 lessons)
- Daily Clinics Mon–Thu
- Monthly 1:1 Strategy Review
- VIP Lounge community
Not ready to join? Individual mini courses available from £47.
Results
Coaches who showed up and became powerhouses.
"Working with this platform transformed my content completely. I went from posting randomly and hoping to having a clear strategy that actually converts. My DMs are full of qualified leads."
Sarah K.
Business Coach
@sarahk_coach
"The Brand DNA feature alone is worth the entire membership. It took me 3 hours to complete and now every caption, every email, every offer I create sounds undeniably like me."
Claudia M.
Nutritionist & Fitness Trainer
@claudia.fit
"I've tried every content tool out there. This is the only one that actually knows my brand. The Content Lab generates captions I don't have to edit — they sound exactly like me."
Priya D.
Leadership Consultant
@priya_leads
"The Carousel Studio alone saves me 4–5 hours a week. I used to spend entire evenings designing slides. Now I click, export, and post. Game changer."
Odelia R.
Marketing Coach
@odelia_marketing
"The Ask Evita AI is like having a strategy session available 24/7. I asked it about my offer positioning at midnight and had a full rewrite ready before I went to sleep."
Maya T.
Stress Management Instructor
@maya.calm
"Being in the Accelerator with the shared Scale Plan is like having a business partner who knows exactly where I am at every step. Evita's notes in my plan keep me accountable."
Jess L.
Travel & Lifestyle Coach
@jess_travels
Your Next Step
Stop guessing. Start creating with power.
Join The Social Power Haus and get access to every AI content tool, your personalised Brand DNA, the full Clients on Repeat curriculum, and a community of coaches who are building serious businesses on Instagram.